The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Type
Book
ISBN 10
1578516870 
ISBN 13
9781578516872 
Category
Motivational  [ Browse Items ]
Publication Year
2001 
Pages
352 
Description
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy. - from Amzon 
Number of Copies

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